On page 93 of the TA downloadable catalog recon 73-81 350 rods are priced @ $295 plus $160 for a core charge; http://www.taperformance.com/PDF/TAPerformance_Catalog.pdf So there it is. On the TA website is the conflicting pricing of $455 + $160 core charge; http://www.taperformance.com/products.asp?cat=203 I used the downloadable catalog to reference pricing because I have it saved to my computer for easy access. Now that I know how innaccurate it is I will no longer reference it for pricing.(mystery solved,and I didn't need to try to embarrass someone to figure it out) Derek