Well it happened. Sometime this past week my local Sunoco changed from 93 Premium/ 94 Ultra, to 91 Premium/ 93 Ultra. The old price on 93 is now the price on the 91 and the old price on the 94 is now the price on the 93. Currently that equates to $1.79 for 91 and $1.85 for 93. So now I am going to the Hess station 30 seconds farther down the road where I can 93 for $1.79. Sure seems like a sure way to alienate and lose a good portion of your premium customer base :spank: .
Premium is only about $1.45 here, but it's 92, I don't think any local stations sell 93. No Sunoco either. BP or Tesoro/Amoco.
