No paint will work for long. You would have to dye it after getting it perfectly clean of all dirt and the old paint. Then you would apply the activator to soften the surface and then the dye. We use SEM dye which is made in Charlotte, NC.
That is a separate coating that is also is sold by SEM. Both the dye, which a would get in Landau black, and the activator are sold in spray cans. Essentially, it chemically reacts with the surface of the wheel grip so the dye will bond and not rub off like the paint you used.