At least Gooder Cars might be owned by some guy named Gooder, but who knows. What I never have been able to understand is Chevy selecting "O.K. Used Cars" as a business name. "O.K." is all they aspired to offer? Not Quality, A-1, Top-Notch, or anything like that? Maybe the 2020 update to the name should be "Meh Used Cars" just to be current.
The worse by far is "Factory Certified " used cars. And people fall for that. They don't seem to understand the factory as a term builds cars. They don't care nor will they ever care about a used car.
Laugh all you will but my best friends mom literally shopped for cars of a specific color. The year I got out of the army she had a new little dark blue Olds that she bought after visiting about a dozen dealerships asking to be shown blue cars! She did comment that she wished she had taken a Polaroid along to capture the look she got from most of the salesmen...